Since 2019, I have dedicated the time given to me to bring research-led approaches to bear on the Fire and Rescue Services greatest challenges: Culture and On-call fire engine availability. With over a decade of operational experience across four Fire and Rescue Services in England and the analytical expertise of a Post-Doctoral Research Fellow at Keele University, I bring a unique combination of frontline insights and data-driven strategies to enhance the availability, well-being, and effectiveness of On-call firefighters. In Developing a Research-Led model of Good Practice for the Availability of On-call fire engines I supported Staffordshire Fire and Rescue Service by producing one of the UK’s most comprehensive projects tackling the perennial problem of On-call fire engine availability. As the founder of re-enkindle Ltd, my mission is to support Fire and Rescue Services in applying contemporary research and data-driven methodologies to optimise On-call recruitment, retention and use of resources. Since its inception, re-enkindle has delivered five large-scale projects and reports, including Shropshire, Mid and West Wales, Kent, and Lancashire Fire and Rescue Services, continuously innovating new tools to support Fire and Rescue Services. Author of several commissioned papers, I have led projects that have directly influenced strategic advancements, including the development of HMICFRS Action Plans recognised in inspection reports. Key accomplishments include: Delivering the most comprehensive On-call project ever commissioned, leading to Shropshire FRS sustaining its On-call success and earning a shortlist nomination for FIRE’s Innovation of the Year. Consulting with over 20 Fire and Rescue Services, providing insights that improve recruitment, retention, and availability of On-call firefighters. Speaking at senior leadership events, including Ireland’s Senior Officers Seminars and Chief Fire Officers Conference, and the National Fire Chiefs Council On-call Strategic Leadership Conference. Through re-enkindle, I work closely with Fire and Rescue Services to refine their use of SaaS, enhance data acquisition and analysis, and develop evidence-based strategies. Think of me as Fire and Rescue Services senior leaders On-call Tactical Advisor, helping services navigate challenges and drive measurable improvements in operational efficiency. My goal is to empower leaders with the research, insights, and solutions needed to ensure fire engines are available when they’re needed most—ultimately making the sector more effective, efficient, and resilient.